After completing a Bachelor of Social Science majoring in Clinical Psychology at the University of Cape Town in South Africa, she went on to gain qualifications in marketing, public relations management, strategic management and digital marketing. She has held a number of positions in finance, advertising, television and media industries. Prior to joining Babbé, she the marketing manager of a niche stockbroking firm in Johannesburg for nine years, and was responsible for relaunching and developing the brand.